Customised audiences

Audiences With the help of NeuCurrent platform you can create, edit, and save new customer segments or audiences.

New audiences / segments can be created manually or using customised conditions/filters available in the platform.

What is it

Customised audiences are the audiences that are created by using conditions or filters built in the platform. Further description of how this can be done is below.

To create a customised segment, choose either segments that are already pre-defined or choose Empty segment. Pre-defined segments can be saved into your list of customer segments.

How make it

If you choose Empty segments the platform allows you to create highly customised segments with multiple conditions. Either choose simple customer actions by selecting customer actions on the right hand side and time period and/or press Settings button “☸” to choose additional conditions. Choose events, time period, aggregation function for each event, aggregation column, comparison operator and comparison value. If attributes are not available for a specific event, skip to next function or Save to create a new segment and add it to your list of customer segments.