Introduction to NeuCurrent retention autopilot¶
NeuCurrent platform enables retailers to implement data driven customer retention strategies without the need of expensive data analytics resources.
Data collection Integration with ERP, CRM systems Real time collection of behavioral events from website and mobile app
Correctness of data Checking data using predefined schemas
Customer data mapping Algorithm for mapping and collection of data into a single customer profile. Every customer is assigned a central unique customer ID
Data deduplication All events are checked for duplicates
Central data storage BigQuery DWH